Messages
2/19/2024
2 : 34
New ways to search in Google
Last month, Google introduced two major updates that put image-powered search at your fingertips: Circle to Search and a new AI-powered multisearch experience. Circle to Search launched globally on
2/19/2024
2 : 7
ChatGPT vs Gemini: Which one produces better content?
There are hundreds of AI tools, but I prefer focusing on a few that I know work well for me. For the most part, that's ChatGPT and Gemini (which used to be called Bard until recently). So, I became
2/13/2024
13 : 4
You're Wasting Your Time Creating Social Media Content
Just look at how much content is published on each platform daily: TikTok – 23 million YouTube – 216 million Facebook – 350 million X – 500 million LinkedIn – 2 million Instagram – 95 million Let
2/8/2024
14 : 34
Do keywords still matter?
There's a new buzzword floating around the SEO world. It's Generative Engine Optimization, or GEO. Behind the fancy name is a concept I've talked about for months now: optimizing your
2/7/2024
14 : 34
AI content is a trap
When I say “content is not king,” I'm not saying content isn't important anymore. Content marketing should absolutely be a priority for you in 2024... but you need to focus on quality, not
2/6/2024
13 : 14
NP Digital acquires Rebl House
With AI changing marketing rapidly, we believe creatives are even more important. It's where you get the most leverage... That's why we acquired Rebl House. Check out our latest acquisition.
2/1/2024
14 : 34
Can AI Kill SEO in 2024?
The search world got shaken up pretty good last year. But while others are freaking out about SERP changes and wondering if SEO is dead, I'm focusing on tactics that are still working and will keep
1/31/2024
16 : 4
The $67 billion ad spend mistake
Companies will spend over $670 billion on digital ads this year. Crazy, right? When we chat with Global 1000 brands, they don't have an issue with spending money on paid ads. After all, more spend
1/30/2024
13 : 14
New Data: Here's What You Need to Change in Your SEO Strategy
We have new data that shows what's changing in SEO. Keep in mind we track 7 billion keywords. We have analytics for over 1 million sites. And we work with global clients, so we see what's
1/25/2024
18 : 4
Generate more leads and revenue
I'm excited to dive into the Top 5 Digital Marketing Trends For 2024 in my upcoming webinar. We'll be going live at 8 am PST next Tuesday, January 30, with two of my agency's top experts:
1/24/2024
20 : 4
Biggest drivers of growth in 2023?
Marketing lifts the top line... but not all channels impact earnings equally. After optimizing growth for countless publicly traded companies, we found these 3 digital channels drive profits the most:
1/23/2024
13 : 4
There is Going to be a Rude Awakening for Influencers This Year
Both influencers and content marketers are going to have a rude awakening this year. And there is one number that pretty much tells it all. That number is $323.19. So what does that number mean? Well,
1/18/2024
18 : 44
My digital marketing predictions for 2024
2024 will be full of opportunities for marketers. But thanks to AI, the competition for attention will be fiercer than ever. Prepare for a strategy shift, because your tried-and-true demand generation
1/17/2024
15 : 54
How long does SEO really take?
You may ask: "How long does SEO take?" So, we decided to dig into the hard data from over 100 million sites to find out. Here's what we found: Traffic increased 11.4% within the first 6
1/16/2024
13 : 14
What You Are Getting Wrong About SGE According to a Google Engineer
Search generative experience (aka. SGE)... It's a word that has made a lot of marketers confused and even worried. To sum it up, it is all the new changes Google has been making to their search
1/15/2024
14 : 44
The New Approach to Content Marketing
If content is no longer king, then who rules the digital realm? The truth is, there is no more crown. Modern content marketing is more of a parliamentary democracy. Content is still important and worth
1/12/2024
9 : 25
The $19.4 billion SEO opportunity no one sees
While everyone focuses on Google, Bing, TikTok, and Instagram SEO, they're missing the biggest growth opportunity in search: voice. Voice search and voice commerce spending exploded to $19.4
1/12/2024
9 : 14
Does content still matter?
If content is no longer king, then who rules the digital realm? The truth is, there is no more crown. Modern content marketing is more of a parliamentary democracy. Content is still important and worth
1/9/2024
13 : 14
New Data: Here’s What Kind of Content Will Perform The Best on Social Media in 2024
We analyzed 6302491 pieces of content over the last 30 days to figure out what's working on social media right now. We did this on the 6 main social networks (Facebook, Instagram, X, LinkedIn,
1/4/2024
14 : 34
Content is not king
I'll be blunt: 98 percent of the content on the internet sucks. Businesses and content creators are churning out blog posts, videos, and social media drivel at a record pace, and then wonder why